Projects
Starbase 299
Petacular Delights
Starbase 299
For the Starbase 299 logo design project, I meticulously crafted four distinct logo variations, each thoughtfully integrating the brand’s beloved cat mascot in a way that enhances its visual identity. These designs were developed to capture the unique essence of Starbase 299, blending a sense of playfulness with a refined, sophisticated aesthetic. The incorporation of modern design elements ensures that the logos align with the brand’s forward-thinking approach, while the cat mascot serves as a recognizable and endearing symbol that fosters a sense of connection with the community.
My design process prioritized both creativity and strategic branding, ensuring that each logo variation effectively communicates Starbase 299’s core values of innovation, engagement, and inclusivity. By maintaining a balance between aesthetic appeal and brand cohesion, the logos are designed to resonate with both existing customers and potential new audiences, reinforcing brand recognition and customer loyalty.
Petacular Delights
Petacular Delights was an entrepreneurship project in which I collaborated with a team to create and present a comprehensive business pitch. Our idea was a customizable pet subscription box tailored to busy pet owners. I was responsible for explaining the business model, which focused on personalizing pet products through a 'Petacular Products Personality Test' and utilizing AI to refine future recommendations. Customers could also earn loyalty points and donate used toys to shelters, furthering the company's mission of community involvement. Our team presented this idea in a Pitch Deck and ad script format to a board of 'Sharks,' showcasing our vision, financial strategy, market analysis, and competitive advantages. The project highlighted our innovative approach to pet care and the subscription box market, emphasizing convenience, personalization, and social responsibility.